Privacy Policy

Luxe Cruise and Tour

Effective Date: April 11, 2026

Last Updated: April 11, 2026

1. Introduction

Luxe Cruise and Tour ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website and when using our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website located at https://cruisetournorthscottsdale.com (the "Site") and engage with our travel and tour services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site or services. By accessing and using our Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including but not limited to:

Contact Information: Name, email address, phone number, mailing address, and other contact details when you complete inquiry forms, request quotes, or contact us directly
Booking Information: Passport details, date of birth, emergency contact information, travel preferences, dietary restrictions, and accessibility requirements when making reservations
Payment Information: Credit card numbers, billing address, and other financial information processed securely through our payment processors
Account Information: Username, password, and profile information if you create an account on our Site
Communication Preferences: Your preferences regarding how we communicate with you and the types of information you wish to receive
Feedback and Reviews: Comments, reviews, ratings, and other feedback you provide about our services

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing activities, including:

Device Information: Device type, operating system, browser type, IP address, and unique device identifiers
Usage Data: Pages visited, time spent on pages, links clicked, search queries, referring URL, and the date and time of your visit
Location Information: General geographic location based on IP address (not precise GPS location unless you provide permission)
Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies

2.3 Information from Third Parties

We may receive information about you from third parties, including:

Travel partners, cruise lines, and tour operators
Payment processors and financial institutions
Analytics providers and advertising networks
Social media platforms if you connect your account to our Site
Publicly available sources for verification purposes

3. How We Use Your Information

We use the information we collect for various purposes, including:

Service Delivery: Processing and fulfilling your travel bookings, reservations, and tour arrangements
Communication: Responding to your inquiries, providing customer support, and sending booking confirmations and itineraries
Marketing and Promotions: Sending promotional emails, newsletters, special offers, and information about new services (with your consent where required)
Personalization: Customizing your experience on our Site based on your preferences and browsing history
Analytics: Analyzing Site usage patterns to improve our website functionality and user experience
Security and Fraud Prevention: Protecting against fraudulent transactions, unauthorized access, and other security threats
Legal Compliance: Complying with applicable laws, regulations, and legal processes
Business Operations: Managing our business operations, including accounting, auditing, and administrative functions
Service Improvement: Developing new features, services, and offerings based on customer feedback and usage patterns

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

Payment processors and financial institutions
Cruise lines, tour operators, and travel partners
Email service providers and communication platforms
Cloud hosting and data storage providers
Analytics and marketing service providers
Customer relationship management (CRM) systems

These service providers are contractually obligated to use your information only as necessary to provide services to us and are required to maintain the confidentiality and security of your information.

4.2 Legal Requirements and Protection

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:

Comply with applicable laws, regulations, court orders, or governmental requests
Enforce our Terms of Service and other agreements
Protect the security or integrity of our Site and services
Protect the rights, privacy, safety, and property of Luxe Cruise and Tour, our users, and the public
Prevent or investigate possible wrongdoing

4.3 Business Transfers

If Luxe Cruise and Tour is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4.4 Aggregated and De-identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for marketing, analytics, research, and other purposes without restriction.

5. Data Security

Luxe Cruise and Tour implements comprehensive security measures designed to protect your personal information from unauthorized access, alteration, disclosure, and destruction. Our security measures include:

Encryption: Sensitive information, including payment data, is encrypted using industry-standard SSL/TLS encryption protocols
Secure Servers: Our servers are maintained in secure facilities with restricted access and continuous monitoring
Access Controls: Access to personal information is restricted to authorized employees and contractors who need the information to perform their job functions
Password Protection: User accounts are protected by passwords, and we encourage users to maintain strong, unique passwords
Regular Audits: We conduct regular security audits and assessments to identify and address potential vulnerabilities
Data Minimization: We collect and retain only the minimum amount of personal information necessary for our stated purposes

While we implement robust security measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information. You acknowledge that you provide information at your own risk.

6. Cookies and Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files stored on your device that allow us to recognize you and remember your preferences. We use cookies to enhance your experience on our Site, understand how you use our services, and deliver personalized content and advertising.

6.2 Types of Cookies We Use

Essential Cookies: Required for basic Site functionality, security, and user authentication
Performance Cookies: Collect information about how you use our Site to improve functionality and performance
Preference Cookies: Remember your choices and preferences to personalize your experience
Marketing Cookies: Track your activity to deliver targeted advertisements and measure campaign effectiveness

6.3 Other Tracking Technologies

We may also use web beacons, pixels, and similar tracking technologies to:

Track user interactions and engagement
Measure the effectiveness of marketing campaigns
Deliver personalized content and advertisements
Analyze Site usage and user behavior

6.4 Cookie Management

Most web browsers allow you to control cookies through browser settings. You can typically choose to:

Accept all cookies
Reject all cookies
Accept only certain types of cookies
Delete existing cookies

Please note that disabling cookies may affect the functionality of our Site and your ability to access certain features. For more information about managing cookies, please refer to your browser's help documentation or visit www.allaboutcookies.org.

7. Third-Party Services

7.1 Analytics

We use analytics services to understand how visitors use our Site and to improve our services. These services may collect information about your browsing activities and device information. We do not control these third-party analytics services, and their use of your information is governed by their own privacy policies.

7.2 Advertising and Marketing

We may use third-party advertising networks and marketing platforms to deliver targeted advertisements based on your interests and browsing history. These services may use cookies and similar tracking technologies to collect information about your online activities across different websites.

7.3 Social Media Integration

Our Site may include social media features and plugins from platforms such as Facebook, Instagram, Twitter, and YouTube. These features may collect information about you and track your interactions. Your use of social media features is governed by the privacy policies of the respective social media platforms.

7.4 Third-Party Links

Our Site may contain links to third-party websites and services that are not operated by Luxe Cruise and Tour. This Privacy Policy does not apply to third-party websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party websites before providing your information.

8. Your Privacy Rights and Choices

8.1 Access and Portability

You have the right to request access to the personal information we hold about you. Upon request, we will provide you with a copy of your personal information in a portable format within thirty (30) business days.

8.2 Correction and Updates

You have the right to request correction of inaccurate or incomplete personal information. You can update your account information by logging into your account or by contacting us directly.

8.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions. We may retain information as required by law or for legitimate business purposes. Upon request, we will delete your information within thirty (30) business days, unless retention is required.

8.4 Opt-Out of Marketing Communications

You can opt out of receiving promotional emails and marketing communications by:

Clicking the "unsubscribe" link in any promotional email we send
Updating your communication preferences in your account settings
Contacting us directly at [email protected]

Please note that even if you opt out of marketing communications, we will continue to send you transactional emails related to your bookings and account.

8.5 Do Not Track Signals

Some browsers include a "Do Not Track" feature. Currently, there is no industry standard for recognizing Do Not Track signals, and our Site does not respond to Do Not Track browser signals. However, you can use other tools to control data collection and use as described in this Privacy Policy.

8.6 California Privacy Rights

If you are a California resident, you have additional privacy rights under the California Consumer Privacy Act (CCPA), including:

The right to know what personal information is collected, used, shared, or sold
The right to delete personal information collected from you
The right to opt-out of the sale or sharing of your personal information
The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at [email protected] with your request. We will verify your identity and respond within forty-five (45) days.

8.7 Arizona Privacy Rights

As a business operating in Arizona, we comply with applicable Arizona privacy laws. Arizona residents have the right to request access to, correction of, and deletion of their personal information.

9. Children's Privacy

Our Site and services are not intended for children under the age of thirteen (13). We do not knowingly collect personal information from children under thirteen. If we become aware that we have collected personal information from a child under thirteen without verifiable parental consent, we will take steps to delete such information promptly.

For children between thirteen (13) and eighteen (18) years of age, we limit our collection and use of personal information to what is necessary to provide our services. Parents or guardians of minors can contact us to review, update, or delete their child's information.

We comply with the Children's Online Privacy Protection Act (COPPA) and all applicable laws regarding the protection of children's privacy.

10. International Data Transfers

Luxe Cruise and Tour is based in Scottsdale, Arizona, United States. Your information may be transferred to, stored in, and processed in the United States and other countries where we or our service providers operate. These countries may have data protection laws that differ from your country of residence.

By using our Site and services, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection rules. We will take appropriate measures to protect your information in accordance with this Privacy Policy.

11. Data Retention

We retain your personal information for as long as necessary to provide our services, fulfill the purposes outlined in this Privacy Policy, and comply with applicable legal obligations. The retention period may vary depending on the type of information and the purposes for which we use it.

Generally, we retain:

Booking and Transaction Information: For the duration of your travel and for seven (7) years thereafter for accounting and legal compliance purposes
Account Information: Until you request deletion or your account is inactive for two (2) years
Marketing Information: Until you opt out or for two (2) years from your last interaction
Analytics Data: For up to two (2) years in aggregated form

When information is no longer needed, we will securely delete or anonymize it.

12. Changes to This Privacy Policy

Luxe Cruise and Tour reserves the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting to our Site. Your continued use of our Site and services following the posting of changes constitutes your acceptance of the modified Privacy Policy.

We will notify you of material changes by:

Posting the updated Privacy Policy on our Site with a new "Last Updated" date
Sending you an email notification if the changes significantly affect how we use your information
Requiring your explicit consent if required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Luxe Cruise and Tour
North Scottsdale, Arizona, United States
Email: [email protected]
Website: https://cruisetournorthscottsdale.com

We will respond to your inquiry within thirty (30) business days. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

14. Additional Information for Specific Jurisdictions

14.1 Arizona Residents

Arizona residents are entitled to certain privacy rights under Arizona law. We comply with all applicable Arizona privacy statutes and regulations. If you are an Arizona resident and have questions about your privacy rights, please contact us at [email protected].

14.2 California Residents

California residents are entitled to additional privacy rights under the California Consumer Privacy Act (CCPA) and California Online Privacy Protection Act (CALOPPA). We do not sell personal information as defined by the CCPA. For more information about your California privacy rights, please contact us.

14.3 European Union Residents

If you are located in the European Union, your personal information may be subject to the General Data Protection Regulation (GDPR). We process your information based on your consent, our legitimate business interests, or as necessary to perform our contract with you. You have the right to access, correct, delete, and port your information. For more information, please contact us.

15. Disclaimer

While we strive to protect your personal information, no security system is impenetrable. Luxe Cruise and Tour cannot guarantee the absolute security of your information. You use our Site and services at your own risk. We are not liable for any unauthorized access to or use of your information.

This Privacy Policy is provided "as is" without warranties of any kind. We disclaim all liability for any damages resulting from your use of our Site or services or any reliance on this Privacy Policy.

Last Updated: April 11, 2026